SEO is a technique which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines.
This SEO Post covers all the necessary information you need to know about Search Engine Optimization – what is it, how does it work and differences in the ranking criteria of major search engines.
As a marketing strategy for increasing a site’s relevance, SEO considers how search algorithms work and what people search for. SEO efforts may involve a site’s coding, presentation, and structure, as well as fixing problems that could prevent search engine indexing programs from fully spidering a site. Other, more noticeable efforts may include adding unique content to a site, ensuring that content is easily indexed by search engine robots, and making the site more appealing to users. Another class of techniques, known as black hat SEARCH ENGINE OPTIMIZATION or spamdexing, use methods such as link farms and keyword stuffing that tend to harm search engine user experience. Search engines look for sites that employ these techniques and may remove them from their indexes.
How Does SEO Work?
Search engine optimization works on the principle of satisfying search engine algorithms. Search engines used advanced mathematical equations to analyze and sort websites. Websites that correspond to those equations(algorithms) with highest relevancy get top spots in search results.
The algorithms are somewhat decoded through various tests by search engine optimizers, however, there is no magic formula to find out how SEO works.
- Keyword Research
- Internal Linking
- Organic Link Build Up